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Being the dominant segment of the pet industry, cat food market in Russia offers a wealth of opportunities for businesses and suppliers in this rapidly growing industry.
The cat food market in Russia is experiencing a significant growth in value, but the volumes of cat food sales slightly shrank in 2023.
During the first half of 2023 the assortment of cat food in Russia also decreased due to the interruption of supplies from European countries. Domestic manufacturers introduced dozens of new brands and private labels to fill the gap.
Key cat food categories in Russia:
- dry food: as a staple in many households, dry cat food offers a long shelf life and is easy to store. Made from dehydrated ingredients, it appeals to consumers seeking convenience.
– wet food: the most popular kind of food amongst cats and cat owners with a high moisture content. Wet cat food is often more palatable for cats and provides added hydration. It offers a more diverse range of textures and flavors compared to dry food. Available in pouches, which is a dominant package with a large share in all sales channels, and lamister packs. Pouches provide single servings of wet cat food, offering convenience and freshness in a compact package. This format has been gaining popularity among consumers who appreciate portion control and minimal waste.
– canned food: preserved in cans, this type of cat food retains nutrients well and offers a longer shelf life than some other options. Canned food is particularly popular among consumers seeking higher-quality, nutrient-dense options.
Key players in the cat food segment in Russia
Top-3 cat food suppliers in Russia are Mars, Nestle and Royal Canin. They are followed by a large number of Private Labels, Monge, Hill’s and Farmina.
Domestic manufacture is increasing. New state-of-the art factories are emerging, like AlphaPet and Limkorm were launched in 2022 and have become significant players, as well as smaller enterprises which produce locally to supply their regions.
Understanding the nuances of the cat food market in Russia can provide valuable insights for business development and marketing strategies to international suppliers and domestic manufacturers. If you want to know more, please feel free to contact: us@zooinform.ru, WhatsApp: +7 968 097 1807, +357 9648 5560.
Photo: Felice Wölke and Laura Chouette / Unsplash
