Pet Cosmetics Market Shows Signs of Stabilization

The pet cosmetics segment in Russia continues to outperform the broader pet products market, although its growth trajectory is expected to moderate in the medium term. The Union of Pet Business Enterprises projects that over the next three to five years the segment will stabilize at an annual growth rate of 5% to 7%.

The segment is currently valued at approximately ₽11 billion. For context, the total pet products market in Russia reached ₽590 billion in 2025, increasing by 15.8% year-on-year, according to Zooinform estimates.

Consumer demand within the category is becoming more diversified. While shampoos previously dominated purchasing patterns, growth is now driven by a wider range of products, including sprays, conditioners, masks, detangling solutions, as well as ear powders and eye and ear lotions.

Oral care has emerged as a rapidly expanding subcategory. In 2025, sales of toothpastes and toothbrushes increased multiple times, while gel sales grew by 5.5 times compared to the previous period. Additional demand is observed for paw care creams, ear drops, deodorants and odor control products.

Market expansion is supported by several structural factors, including evolving pet ownership attitudes, a growing pet population, and the development of grooming services and pet boarding facilities. The withdrawal of international brands has also reshaped the competitive landscape, enabling local manufacturers to occupy vacant niches and position products at lower price levels than imported alternatives.

The Union identifies the highest growth potential in specialized product niches, including paw and pad care, functional serums for coat and skin recovery, nourishing masks, deodorants, and product lines designed for pets with sensitive skin.

Source: vetandlife.ru