Pet owner expenditure shows steady growth on the Russian pet market

According to the Check Index analytical resource of the Platform OFD company, a steady increase in demand for pet products was recorded in Russia at the beginning of 2026. Resource specialists analyze information from more than 1.1 million online cash registers across the country, allowing them to track actual consumer spending in chain and non-chain retail. Between January and February 2026, the average check in specialized pet shops was 3,306 rubles, which is 4% higher than the same period last year. The number of purchases also increased by 4% year-on-year.

The pet market in Russia has grown to 590 billion rubles. The most active growth is observed in the pet clothing segment. Here, the average check rose by 12% to reach 4,518 rubles, and the number of transactions increased by 15%. As previously reported, this trend is linked to the ongoing humanization of pets and growing owner interest in accessories that provide comfort during the winter period.

Statistics for other product categories show that the pet food average check was 893 rubles (up 7% year-on-year) with a 4% increase in the number of purchases. Shampoos and grooming products saw an average check of 1,203 rubles (up 5%) and a 9% increase in purchase volume. Toys reached an average check of 565 rubles (up 3%) with a 9% increase in purchases. Collars, harnesses, and leashes had an average check of 589 rubles (down 3%), though the number of purchases rose by 2%. Pet furniture and play complexes reached an average check of 6,896 rubles (up 6%), while the number of purchases declined by 5%.

Check Index data confirms that online trade remains the main sales driver. Consumers on the Russian pet market have fully transitioned to an omnichannel shopping model, combining orders on large marketplaces and specialized online stores with visits to traditional retail outlets.

Digital channel development also strengthens the position of local businesses. Manufacturers in Russia have significantly increased their market presence, particularly in the pet food category. This is supported by both assortment expansion and the active development of retailer private labels online.

Source: checkindex.ru