Pet owners prioritize their pets’ needs over their own

A new study conducted by the UK-based insurance company ManyPets revealed that pet owners are increasingly prioritizing their pets’ comfort and well-being. The survey, which involved 2,000 dog owners across the United Kingdom, found that 64% of respondents consider their pet’s happiness more important than their own. Additionally, 48% admitted to prioritizing their pets’ needs over those of other family members. A vast majority — 83% —reported that they pay daily attention to their four-legged companions’ comfort.

Among the most common pets’ caring ways were regular bathing (71%), buying new toys (64%), celebrating pets’ birthdays (54%), and allocating a designated space for pets on the sofa (43%). Another 31% of respondents have found a way to seat their pets at the dining table during family meals.

Special attention is given to pets’ comfort during the colder months: two-thirds of owners buy separate blankets and throws specifically for their dogs and cats.

In recent years, shared evening rituals have also gained popularity. Around 40% of pet owners groom their pets before bedtime, and 26% brush their dogs’ teeth.

The study also highlighted a significant increase in spending on pet care. More than 61% of owners spend up to $123.41 per month on grooming and other treatments. Analysts predict that by 2025, the market for pet care products and services will reach $21.7 billion.

Moreover, people are willing to spend more on their pets than on themselves: only 50% of respondents would allocate the same amount for their own hair care.

This growing emotional attachment to pets is influencing lifestyle choices and travel behavior:

• 59% of respondents choose domestic travel to take their pets along;
• 48% specifically pack a travel bag for their pets;
• 18% have arranged business-class travel for their dogs.

Commenting on the results, ManyPets analysts noted that people increasingly view pets as family members, placing their needs first. Rising expenditures, involvement in family routines, and pet-friendly travel all point to the ongoing pet humanization trend.

Source: Pets International