The FMCG market grows in 2025 driven by pet products

In the first half of 2025, the pet products market demonstrated significant growth, according to data published by Nielsen.

Overall FMCG market growth compared to the same period in the previous year reached 15.8% in value terms. Inflation accounted for 13.5 percentage points (p.p.) of this growth, while real demand contributed 2.4 p.p. Among the main drivers was cat food, which ranked among the top three categories by growth.

Sales trends by channel and region

Pet products were among the leading FMCG growth categories, with sales increasing by 15.1% in value and 5.9% in volume. This segment continues to expand actively, maintaining a strong position in the omnichannel FMCG landscape, with online sales showing particularly dynamic growth.

Pet products share in FMCG online sales is one of the highest—second only to baby care and hair care categories—at 32.8%. Pet products are among the top three non-food categories in terms of online sales performance.

Private label growth

Private label (PL) pet products also showed strong momentum. Their share in the omnichannel market reached about 2%, with value growth of +47%. In the online channel, PL pet products grew by 81.7%.